“Everyone wants to own the result, nobody wants to own the process. Especially when it involves change or disruption to the patterns around which they’ve grown accustomed.”
This article is true for so many things in life. In the context of sustainability, we all want a sustainable future, but aren’t always willing (or able) to put in the effort today to make the necessary changes (I put myself in that boat, too).
It’s an insightful article, you can read it in full here.